Microsoft gets Web 2.0 - packing a wallop

It looks like Microsoft doesn't wants to be left out of the social computing game. From the Wallop website:

Microsoft Spins Out A Wallop
Microsoft IP Ventures program teams up with Silicon Valley entrepreneur to create a new social networking company

...The company aims to solve the problems plaguing current social networks and introduce an entirely new way for consumers to express their individuality online...

Ah, the fresh scent of marketing double-talk, I love it. Interestingly, the entire site (what there is of it) is Macromedia (Adobe) Flash. Can't wait to see what this is all about.

Found courtesy Blake Handler's The Road to Know Where